Press Releases
November 9, 2019

Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations

IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle Institute […]
July 31, 2019

Powersports Trade and Safety Associations Announce CEO Succession Plan

Tim Buche, current chief executive officer, to assume consulting role November 1 Erik Pritchard, current president of two associations, named to succeed as chief executive officer […]
September 1, 2017

ATV Safety Institute Calls on Riders to Be Ambassadors this Holiday: Get Trained, Follow and Share Eight Golden Rules of ATV Safety

IRVINE, CALIF., September 1, 2017 – The extended Labor Day weekend beckons many ATV enthusiasts to America’s dunes and trails where they’ll ride out the rest […]
June 26, 2017

Get Trained, Go Forth and Ride to Celebrate Independence Day

IRVINE, CALIF., June 26, 2017 – Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to […]
February 26, 2017

U.S. Consumer Product Safety Commission Report Shows Continuing Decline in ATV Deaths and Injuries

Industry Commitment to National Safety and Training Programs Contributes to Reduced Number of Incidents IRVINE, Calif., Feb. 6, 2017 – The U.S. Consumer Product Safety Commission’s (CPSC) […]
March 28, 2016

Mark Your Calendar: ATV Safety Institute Again Offers Free ATV Safety Training

ATV Safety Week is June 3 through 12 IRVINE, Calif., March 28, 2016 – The ATV Safety Institute will provide free rider training for the third straight […]