IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle Institute […]

Tim Buche, current chief executive officer, to assume consulting role November 1 Erik Pritchard, current president of two associations, named to succeed as chief executive officer […]

IRVINE, CALIF., September 1, 2017 – The extended Labor Day weekend beckons many ATV enthusiasts to America’s dunes and trails where they’ll ride out the rest […]

IRVINE, CALIF., June 26, 2017 – Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to […]

Industry Commitment to National Safety and Training Programs Contributes to Reduced Number of Incidents IRVINE, Calif., Feb. 6, 2017 – The U.S. Consumer Product Safety Commission’s (CPSC) […]

ATV Safety Week is June 3 through 12 IRVINE, Calif., March 28, 2016 – The ATV Safety Institute will provide free rider training for the third straight […]