Press Releases
August 1, 2024

Christy LaCurelle Selected as President and Chief Executive Officer of MIC, MSF, SVIA, and ROHVA

IRVINE, Calif., August 1, 2024 — The independent boards of the Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and the Recreational Off-Highway […]
March 27, 2024

Specialty Vehicle Institute of America Elects New Board Chair, Reappoints Officers

IRVINE, Calif., March 28, 2024 — The Specialty Vehicle Institute of America’s Board of Trustees elected Marc-André Deschênes of BRP Inc., as Chair of the Board. […]
March 21, 2024

Spring into Gear with Free Dirt Bike, ATV, ROV Training in California

Off-Highway Vehicle Safety Week is March 23-31.
March 15, 2024

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership
Scott Schloegel Named Acting President, CEO

IRVINE, Calif., March 14, 2024 — The boards of the Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and the Recreational Off-Highway Vehicle […]
January 30, 2024

Powersports Associations Expand Government Relations Team

Don Amador to Lead Efforts in Western States   IRVINE, Calif., January 30, 2024 — As the new Western States Representative, OHV icon Don Amador will […]
January 24, 2024

Erik Pritchard Stepping Down as President and CEO of U.S. Powersports Industry Associations

IRVINE, Calif., Jan. 24, 2024 — Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety […]
October 25, 2023

ROHVA and SVIA Off-Highway Safety Videos Available Now on MOTOTV

IRVINE, Calif., Oct. 25, 2023 — Thousands of powersports dealers nationwide will now be able to integrate off-highway safety videos into their programing on their MOTOTV […]
October 21, 2022

This is Off-Road Safety Week

Off-Road Safety Week runs through October 23, helping to increase public awareness about responsible OHV use during the autumn riding and driving seasons. This year’s theme […]
March 29, 2022

Specialty Vehicle Institute of America Elects 2022 Officers

IRVINE, Calif., March 29, 2022 – The Specialty Vehicle Institute of America Board of Trustees has elected a new slate of officers. Colin Miller of American Honda […]
October 13, 2021

Gearing Up for Off-Road Safety Week, October 16-24

IRVINE, CALIF., October 13, 2021 — Cooler autumn months are a big draw for enthusiasts, hunters, campers, and other adventurists to enjoy their ATVs, dirt bikes, […]
May 13, 2021

ATV Safety Week 2021 Is Here

IRVINE, Calif., May 13, 2021 – The ATV Safety Institute will provide free ATV Safety classes during ATV Safety Week, May 15-23, 2021. ASI is partnering […]
April 6, 2021

SVIA Re-Elects Officers

IRVINE, Calif., April 6, 2021 – The Specialty Vehicle Institute of America Board of Trustees re-elected Alexandre Borduas of BRP, Inc. as chair. The board also re-elected […]
November 9, 2019

Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations

IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle Institute […]
July 31, 2019

Powersports Trade and Safety Associations Announce CEO Succession Plan

Tim Buche, current chief executive officer, to assume consulting role November 1 Erik Pritchard, current president of two associations, named to succeed as chief executive officer […]
September 1, 2017

ATV Safety Institute Calls on Riders to Be Ambassadors this Holiday: Get Trained, Follow and Share Eight Golden Rules of ATV Safety

IRVINE, CALIF., September 1, 2017 – The extended Labor Day weekend beckons many ATV enthusiasts to America’s dunes and trails where they’ll ride out the rest […]
June 26, 2017

Get Trained, Go Forth and Ride to Celebrate Independence Day

IRVINE, CALIF., June 26, 2017 – Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to […]
February 26, 2017

U.S. Consumer Product Safety Commission Report Shows Continuing Decline in ATV Deaths and Injuries

Industry Commitment to National Safety and Training Programs Contributes to Reduced Number of Incidents IRVINE, Calif., Feb. 6, 2017 – The U.S. Consumer Product Safety Commission’s (CPSC) […]
March 28, 2016

Mark Your Calendar: ATV Safety Institute Again Offers Free ATV Safety Training

ATV Safety Week is June 3 through 12 IRVINE, Calif., March 28, 2016 – The ATV Safety Institute will provide free rider training for the third straight […]