IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle Institute […]
Tim Buche, current chief executive officer, to assume consulting role November 1 Erik Pritchard, current president of two associations, named to succeed as chief executive officer […]
ATV riding demands that your youngster wear proper protective gear. ATV riders should ALWAYS wear a helmet, eye protection, gloves, long pants, a long-sleeved shirt or […]
The nature of ATV riding demands that you wear protective clothing. Although complete protection is not possible, knowing what to wear and how to wear it […]
IRVINE, CALIF., September 1, 2017 – The extended Labor Day weekend beckons many ATV enthusiasts to America’s dunes and trails where they’ll ride out the rest […]
IRVINE, CALIF., June 26, 2017 – Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to […]